Ford - great migrations

Chrome Productions

Overview

Created for Black History Month, Great Migrations is a short branded promo film that explores the stories of three Black women whose families migrated during the Great Migration and found opportunity through work at Ford Motor Company. Through personal interviews and archival footage, the film reflects on movement, dignity, and the generational impact of economic opportunity.

Combining historical footage, interviews, and modern B-roll, the piece required a sensitive and cinematic audio treatment that carried the emotional weight of the stories without overshadowing them.

Creative Execution

  • Enhanced interview dialogue with tonal shaping, multiband compression and careful loudness automation to unify voices while maintaining their character

  • Designed soundscapes for archival footage using era-appropriate textures, subtle Foley and vintage media transitions (e.g. tape, projector sounds)

  • Supported B-roll with ambient walla and minimal environmental FX to preserve clarity

  • Integrated new and revised music cues using adaptive EQ, M/S processing and dynamic automation

  • Delivered all versions with coherent sonic identity, including cutdowns optimized for vertical social formats

Role

Sound Designer, Re-Recording Mixer

Format

Branded Promo (2:26)

+ 3 Social Cutdowns (1:00 each)

Timeline

3 days total

Delivery

Stereo Mixes for Digital & Social Media

Collaboration

Remote via Frame.io, Google Drive, Email

the result

The hero film was shared by the Executive Chair of Ford Motor Company on LinkedIn, with the cutdowns published on Ford’s official Instagram (6.7M+ followers).

Final feedback from the client:

“Amazing work as always … Thanks again for hopping on board.”

The project was completed under a tight deadline with high emotional impact and consistency across formats — demonstrating how well-crafted sound elevates branded storytelling, even in fast-turnaround production environments.

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