Vacancy: Whoever, Whenever, Whatever

Vacancy is a new kind of ready-to-fill sparkling beverage designed to give people room to make the drink their own. Sip it straight. Spike it. Mix it. Bring it along.

The campaign introduces it through bright, playful poolside moments. The creative idea is simple: the space in the can is part of the point.

The sound challenge

The film already had a strong foundation of sound design and a music track with its own lyrical energy. The challenge was to enhance the world without overcomplicating it.

The mix needed to:

• Keep the voiceover clear against a busy music track
• Make the can sounds more recognizable
• Preserve the playful rhythm of the original sound design
• Smooth the transitions between music sections
• Give key product moments more emphasis
• Make the poolside environment feel natural and inviting
• Support the pack shot without distracting from the brand message

The approach

Working from Jacob De Gaetano's initial sound design pass, the focus was balance, clarity and selective enhancement:

• Separating the vocal element from the music track to create more space for the voiceover
• Shaping the voiceover so it stayed clear without overpowering the music
• Bringing the can sound forward so the product action felt more recognizable
• Smoothing the music re-entry after the pool scene
• Preserving the musical resolution into the pack shot
• Creating a small sonic "stop" around the bottle-fill moment
• Pulling back the upper frequencies in the music to emphasize the action and sound effects
• Supporting the musical water plops that land with the pack-shot text animation

The goal was not to rebuild the track. It was to make the existing idea work harder.